Amaya Besold - Director Market Research and Insights

Amaya Besold serves as the Director of Market Research and Insights at Spectrum Reach, having progressed through various roles since joining the company in December 2011, including Divisional Director and Senior Manager within the West Division, as well as previously working as a Data Reporting Analyst and Account Planner. Prior to this, Amaya accumulated extensive experience at Media Access Group from April 1995 to December 2011, primarily as a Media Planner, demonstrating a strong foundation in media strategy and insights over a career spanning several decades.