Following a lengthy, successful tenure at B2B database ZoomInfo, Fisher will now be tasked with leading Spiff’s marketing division, building an integrated marketing organization that blends strategy and revenue marketing. She will share corporate brand and strategy and develop lead generation, digital, advertising, and demand generation programs to support it.
“There are a few rare times in your career when you feel like everything is going your way. That’s how we all felt at Spiff when Anna accepted our offer. Anna is a world-class marketer and an amazing team builder. Anna will help us educate the business world that real-time, data-driven revenue motivation is critical to every company’s success,” said Jeron Paul, founder and CEO of Spiff.
Fisher’s time with ZoomInfo was punctuated by two acquisitions and an IPO — at the time, both the first IPO of the COVID-19 era, and the largest of the year. Fisher spent more than eight years with ZoomInfo, ascending from Senior Marketing & Communications Manager to Vice President of Marketing, and helping shepherd it to its memorable public debut.
“Leadership in marketing requires a broad base of expertise and a true partnership with the rest of the organization. I’m excited to accelerate revenue growth for Spiff, an organization that is on the brink of redefining how companies manage and incent their sales teams,” Fisher herself said in a press release. “Spiff is a must-have technology for anyone with a commission-driven team.”
Others, like Sean Jacobsohn, partner at Norwest Venture Partners, cited Fisher for her unique experience with modern marketing. “Anna is an experienced executive who has helped guide and grow a marketing platform into an essential tool for every marketing organization,” he said.