Pat Barry

VP, Data & Analytics

Pat’s role as VP, Data & Analytics drives business building insights and ROI into SPM Group’s work. He is an invaluable partner to the agency’s client service and media teams, a key player in new business, and leads the evolution of our analytics capabilities across the full SPM Group of companies.

Pat has over 13 years of experience on both t...

Roles at SPM Marketing & Communications

  • VP, Data & Analytics

    Current role

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