Alexander Hegeler

Alexander Hegeler is a seasoned professional with extensive experience in partnership management and marketing within the sports industry. Currently serving as the Director of Premium Partnerships International at SPORTFIVE since October 2023, Alexander previously held the position of Director Global Partnerships at The IRONMAN Group from April 2021 to September 2023. Alexander's career includes roles such as Marketing Manager at Lanserhof Group, Director Events at In Flow Motion GmbH, and Managing Director at Founders Kite Club. Additionally, Alexander has experience as a Project Manager in various organizations, including ACT AGENCY GmbH and Canyon Bicycles GmbH. An independent marketing consultant from October 2011 to February 2013, Alexander provided insights on market strategies and event management. Alexander holds a diploma in Sports Science, Economics, and Management from Deutsche Sporthochschule Köln, complemented by studies at the University of Cape Town.