Shane Loi

Shane Loi is a seasoned professional in digital and brand marketing, currently serving as Senior Manager at SPORTFIVE since November 2019, where responsibilities include enhancing the digital presence of ASEAN United FC and managing social media strategies. Previous roles at SPORTFIVE include Manager and Associate, where notable achievements include significant increases in media value and audience engagement for major sporting events. Prior experience also includes a contract position at Lagardère Sports, contributing to the social media management of premier football tournaments, and working at Red Card Global in digital marketing. Shane holds a Bachelor's degree in Professional Communication from RMIT University and has diverse experience in event management and marketing from earlier roles in intern positions.