Yuta Kobayashi

Yuta Kobayashi currently serves as the Head of Brand, Advertising & PR at Sportsbet since August 2023, after holding multiple leadership roles at PointsBet from September 2018 to August 2023, including Head of Media, Advertising & Content. Previous experience includes key marketing positions at Tōji Sake (Director), Tabcorp (Marketing Manager - Sport), Cricket Australia (Fan Engagement Specialist BBL), and Carlton Football Club, where roles spanned fan development and community management. Yuta began a professional journey with the Australian Football League as an International Development Coordinator. Academic credentials include a Bachelor of Business in Management from Monash University.