Team announcement

SpotHero Welcomes Beth Hayden As Chief People Officer

SpotHero Welcomes Beth Hayden As Chief People Officer, SpotHero

CHICAGO--(BUSINESS WIRE)--SpotHero, the digital parking leader in North America, today announces the hire of Beth Hayden as Chief People Officer. In this role, Hayden will grow SpotHero’s values, culture and talent strategy as a member of SpotHero’s Senior Leadership Team.

“As SpotHero enters our tenth year, we look ahead to our next decade of growth,” said SpotHero Co-Founder & CEO Mark Lawrence. “Beth’s leadership style and diverse experience make her the perfect person to steward our next chapter. I know she will accelerate our vision while continuing to build upon our culture and values.”

Hayden is a Human Resources veteran with a track record for being at the forefront developing leaders, recruiting talent and engaging employees. She has led teams at companies of varying size and scale, including JLL, Backstop and most recently Q-Centrix. During her time at JLL, Hayden’s work in commercial real estate served as a lens into the parking industry and the value SpotHero brings to commercial parking asset owners and operators.

“SpotHero’s core values of driving growth, fueling relationships and respecting fellow drivers are all virtues that I believe in on a personal level,” said Hayden. “It is this shared vision, and the phenomenal team at SpotHero, that drove me toward this opportunity. I look forward to fostering growth opportunities for our employees and company for many years to come.”

In addition to Hayden’s work experience, she is a member of the Human Resources Management Association of Chicago, or HRMAC, and has participated in long-term service with YWCA, a nonprofit organization dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. Additionally, she earned a Master of Business Administration from Northwestern University.

Hiring Hayden builds upon SpotHero’s recent momentum, including acquiring Toronto-based Rover Parking, raising a $50 million Series D and earning recognition as a Best Place to Work three years in a row by Built In Chicago. SpotHero is currently hiring talent in Chicago, Toronto and across the United States for its People and Engineering teams.

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Team announcement

SpotHero Expands C-Suite to Prepare for Next Phase of Growth

SpotHero Expands C-Suite to Prepare for Next Phase of Growth

Varvara Alva joins as Chief Financial Officer Larry Kiss, Co-Founder and Chief Technology Officer, is transitioning to Chief Architect Officer Eric Brooke, Vice President of Engineering, is being promoted to Chief Technology Officer Matt DiBari, Vice President of Product, is being promoted to Chief Product Officer CHICAGO--(BUSINESS WIRE)--SpotHero, the digital parking leader in North America, today announces several updates to its senior leadership team to steward the company toward its next phase of post-COVID growth. Varvara Alva joins SpotHero as Chief Financial Officer. Alva will oversee the company’s finance and accounting functions with a focus on strategic and operational execution. Alva brings an extensive background in strategic finance, scaling financial operations and capital raising to SpotHero, including both fast growth startup and public company experience under her belt. Most recently, Alva served as Chief Financial Officer at Chicago-based startup BenchPrep, a cloud-based enterprise SAAS learning company serving the professional education market. Before BenchPrep, Alva spent nearly 10 years at Gogo, an in-flight connectivity company, where she held a number of leadership roles and helped lead its IPO. Larry Kiss, SpotHero Co-Founder, is transitioning from Chief Technology Officer to the company’s inaugural Chief Architect Officer role. As Chief Architect Officer, Kiss will hone in on strategic architectural and principal engineering, serving as senior advisor to upper-level engineers. Kiss served as Chief Technology Officer for nearly a decade. Eric Brooke, Vice President of Engineering, is being promoted to Chief Technology Officer. Brooke will be focused on expanding SpotHero’s data products, consumer offerings and overall platform in this role. Since joining SpotHero in 2019, Brooke has doubled SpotHero’s engineering headcount and redefined the department’s processes and culture. Matt DiBari, Vice President of Product, is being promoted to Chief Product Officer. As Chief Product Officer, DiBari’s role will expand to include leading long-term product strategy, vision and innovation at SpotHero. He will continue building upon his previous role’s work, which includes leading the SpotHero product management and product design teams as they work across the two-sided parking marketplace toward the creation of customer and operator value. “As we look ahead to what’s next for SpotHero, I am thrilled to have our Senior Leadership Team driving us toward our goals,” said SpotHero Co-Founder & CEO Mark Lawrence. “Each member brings an unmatched depth of experience and knowledge to the organization. I look forward to working with Larry, Eric and Matt in their expanded roles and welcoming Varvara to the team.” Despite the pandemic’s challenges, SpotHero has grown its leadership position in digital parking while expanding both geographic footprint and product innovation. The company acquired Toronto-based Rover Parking, expanded to the car dash via Apple CarPlay for drivers, and introduced AI-driven dynamic based pricing for parking operators. In 2019, SpotHero raised a $50 million Series D. SpotHero is currently hiring talent in Chicago, Toronto and across the United States for its Finance, Engineering and Product teams.

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