Alexandra Tanguay

Alexandra Tanguay is the Vice President, Global Brand at Spotify. In her prior life, Alex helped companies such as Jordan Brand, Mondelez International, JetBlue, Beats by Dr. Dre, Moet/Hennessy, Sprite, Converse and The NBA connect better to their consumers through hard-hitting strategic thinking and creative executions.

Alex’s background is diverse having worked on many brands at both the agency level (boutique and otherwise) as well as on the client side ranging from start-ups to well established brands. A short stint in publishing, a short stint in fashion and an undying curiosity to uncover the nuances that drive culture have given her the ability to view work differently, bringing to the table a rare and unexpected style of work.

Previously, Alexandra worked at NIKE Inc where she spent her days (and many nights), as a member of the Global Brand Marketing team, leading strategy and creative development for the Sportswear category. Alex has led such Global Nike work as NIKE STADIUM a Sportswear and Energy led unique Brand Experience existing at the intersection of commerce, community and content, the campaign celebrating The global 30th Anniversary of NIKE’s AF1, the US launch of the Nike + Fuel band and many additional cross-platform athlete and product led initiatives.

Alexandra Tanguay joined Spotify as the Global Brand Director in February 2014 and has led work such as the revamping of Spotify’s Visual Identity system and Spotify’s Global Year in Music campaign. With a clear and concise creative and strategic approach at the heart of her work, Alex has set out to inspire and implement a cohesive and creative way of thinking across the organization.