Yelena Cashion

Yelena Cashion is an accomplished marketing professional with extensive experience in brand strategy and development across various industries, including sports and e-commerce. Currently serving as the Head of Brand Strategy at Staples since October 2025, Yelena previously held multiple leadership roles at Wayfair from April 2019 to October 2025, including Global Head of Brand, Insights & Partnerships. At the Boston Bruins from March 2015 to April 2019, Yelena managed a $121 million brand development initiative. Prior roles include Brand Strategist at Driver8, Corporate Partnerships Manager and Marketing Coordinator at the New England Patriots, and various positions in the NFL and collegiate athletics. Yelena holds a BA from Brown University and a Brand Management certificate from London Business School.