Federica Franceschini

Federica Franceschini has extensive experience in account and marketing management, currently serving as Key Account Manager for Centro Italia at STAR Spa since October 2019, where responsibilities include managing local customers and analyzing sales performance in wholesale and hypermarket channels. Previously, Federica held the position of Junior Marketing Manager at Duracell Inc. from February 2018 to August 2019, focusing on marketing strategies, market share analysis, and trade marketing initiatives. Prior experience also includes working as Assistant Marketing Manager at Johnson & Johnson, contributing to the marketing activities of the Johnson's Baby brand, including strategy development and market analysis. Federica holds a Master's degree in Business Administration with a focus on Marketing and Sales from Tor Vergata School of Business Administration and a Bachelor's degree in Economics and Business Management from Università degli studi Roma TRE.