Luis Garcia Manquero

Luis Garcia Manquero serves as the Regional Media Director at Starcom MediaVest Group from April 2014, coordinating the planning and implementation of Kellogg's campaigns in Latin America, managing the Kids & Moms portfolio. Previous roles include Account Director at Havas Media and PHD Media, where Luis focused on driving client strategy, business growth, and managing client relationships. With a solid foundation in media strategy and campaign management, Luis has held positions at various agencies, including Carat and MindShare, accumulating extensive experience in media execution, negotiation, and budget management across multiple markets. Luis's academic background includes advanced studies in Business Administration, Branding, Strategic Media Planning, and Play Therapy from notable institutions such as Universidad Anáhuac and Tecnológico de Monterrey.