Sandra García Soriano

Sandra García Soriano has over 17 years of experience in the field of research and insights, currently serving as Senior Insights Manager at Starcom since October 2010. In this role, Sandra has developed research projects aimed at understanding consumer behavior to effectively influence brand communication, working with notable clients such as Línea Directa, Samsung, and Heineken. Prior to this position, Sandra was a Research Technician at Wavemaker from January 2007 to September 2010, where responsibilities included media reports and supporting planning teams. Sandra also gained experience as a Market Research Technician at Stock Uno Grupo de Servicios, managing field networks and client interactions. Educational qualifications include a Postgraduate Degree in Social and Market Research Data Analysis and a Bachelor's Degree in Sociology, both from Universidad Complutense de Madrid.