Loretta Choy

As Chief Merchant at Stitch Fix, Loretta is responsible for developing and leading the execution of merchandising strategies that meet the growing needs of clients while simultaneously delivering on long-range financial goals and business objectives. Loretta has a leadership role with social impact at Stitch Fix: Her team, which includes Global Sourcing, is responsible for the goal to source 100% of the main materials of all private label product with more sustainable materials by 2025. She is also an executive sponsor for Elevate, Stitch Fix’s grant and mentorship program for fashion entrepreneurs of color, designed to create a more diverse and equitable retail landscape. Prior to Stitch Fix, Loretta spent six years at Old Navy, most recently as Senior Vice President/General Manager of the Adult Division. She has twenty years of fashion retail experience, including time at Levi’s and Banana Republic. Loretta has a proven track record growing multi-billion dollar businesses that have engendered brand loyalty globally. She holds a bachelor’s degree in Psychology from the University of California, Davis.