Hicham Moukim

Hicham Moukim is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as a cadre marketing and directeur marketing at STRUGAL and directeur manager marketing at Aloualid groupe since December 2018, Hicham has a strong background in business-to-business (BtoB) marketing. Previous positions include responsable commercial/co-manager at Oppo Maroc, responsible for sales and team training, and responsable production et sinistre at Axa Zaki Assur. Hicham has also worked in supervisory roles within commercial sectors, gained expertise in negotiation, distribution, and project development, including web integration for tourism. Holding a Master's degree in Management with a focus on marketing and commerce from the Institut marocain de management and a Bac +2 in economic and social sciences from Université Hassan II de Casablanca, Hicham combines academic knowledge with practical experience to drive marketing success.