Nicholas Bing

Assistant Brand Manager - Bourbon at Suntory Global Spirits

Nicholas Bing is an experienced marketing professional currently serving as an Assistant Brand Manager for Bourbon at Suntory Global Spirits since August 2022, focusing on managing Beam Suntory's Bourbon portfolio, which includes the leading brand Jim Beam. Nicholas is also a Founding Committee Member of The Marketing Club AU/NZ and previously held an Intern Board Member position at the Marketing Association from September 2022 to August 2023, where engagement with strategic initiatives for future marketers was a key responsibility. Prior experience includes roles at Frucor Suntory as a Category Planner and Brand Assistant, at Lion's Share as a Digital Account Executive, and at Z Energy NZ as an Innovation Intern. Nicholas's earlier positions included product marketing internships and sales advisory roles, complemented by a Conjoint Bachelor's degree in Commerce and Arts from The University of Auckland.

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