Robert Vassel

Principal at Swander Pace Capital


Robert M. Vassel Jr. joined SPC in 2016. Rob is focused on developing and closing new investments and improving SPC’s marketing and sales capabilities within the portfolio companies.

Prior to joining SPC, Rob spent twenty years in various brand management, sales, and general management assignments across brands such as Hidden Valley, Fresh Step, Burt’s Bees, Glad, Armor All, Pine Sol, Clorox, and Mattel. Most recently, he led efforts in acquiring new growth businesses as vice president of corporate development on mergers and acquisitions at The Clorox Company. Rob received an MBA from UCLA Business School and a BA degree from Colgate University where he was a four-year starter and captain on the Division 1 Colgate Men’s tennis team.


  • Principal

    Current role

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