Simeran Bhasin

Simeran Bhasin is an accomplished marketing professional with extensive experience across various industries. Currently serving as Partner & Associate Director and Strategic Advisor at Boston Consulting Group since October 2023, Simeran also holds a board member position at Sweet Dreams India. Previously, Simeran was Business Head and Vice President of Alternative Protein & Brand at Licious from April 2020 to May 2023, where significant achievements included establishing the Alternative Protein business and leading the brand function. Simeran co-founded BRAG, India's first young girl-focused innerwear brand, and has held pivotal marketing roles at Wildcraft, Titan Industries, and Britannia Industries. With a solid educational background including a Bachelor's degree from Lady Shri Ram College and a PGDBM from T.A. Pai Management Institute, Simeran has established a reputation for brand positioning and innovative marketing strategies throughout a diverse career.