Rachayeta Singla

Head Of Marketing at Synapsica Healthcare Inc.

Rachayeta Singla has over 8 years of work experience in marketing, product management, and content strategy. In 2021, they became the Head of Marketing at Synapsica, a YC backed B2B SaaS healthcare company providing assistance with spine and chest reporting with AI enabled radiology workflows. In this role, they are responsible for leading all marketing and growth initiatives, working with the CEO and leadership team to devise product messaging and GTM strategies, and setting up the marketing function from scratch. Her key achievements include conceptualizing and launching the website in 5 months, setting up the performance marketing engine to go from 0 to ~ 250 MQLs per month, creating the content roadmap, and setting up the SEO processes. Rachayeta was also recognized by the World Women Leadership Congress as a Woman Leader for 2021.

Prior to this, Singla worked as a Marketing Consultant at WriteForMe and MidSouth Pain Treatment Center, LLC. At WriteForMe, they identified ICP and created cadences for lead generation, and set up the entire workflow automation processes across channels. At MidSouth Pain Treatment Center, LLC, they set up and executed paid marketing campaigns on Facebook and Google ads for generating leads, as well as organic campaigns on google my business and automated email campaigns.

Singla also held marketing positions at Pacific Ketamine Institute, Data Resolve Technologies, Sigmoid, PromptCloud, and SocialAppsHQ. Rachayeta also had a short-term project at Videocon Industries Limited and a summer internship at Hindustan Unilever Ltd.

Rachayeta Singla's education history includes a Master of Business Administration (MBA) in Marketing from the Institute of Management Technology, Ghaziabad (2011-2013), a Bachelor of Technology (B.Tech.) in Information Technology from Guru Gobind Singh Indraprastha University (2007-2011), and a Science degree from St. Theresa's Convent School (1993-2007). Additionally, they have obtained two certifications from HubSpot Academy in 2020, including Inbound Certified and Hubspot Sales Software Certified.

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Previous companies

Unilever logo
WriteForMe logo
PromptCloud logo

Timeline

  • Head Of Marketing

    March, 2021 - present

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