Vicki Bishop

Head Of Brand (interim) at Tails.com

Vicki Bishop has a diverse work experience spanning over 15 years. Vicki is currently the Head of Retail Marketing, Shopper & Category at tails.com, a position they have held since September 2022. Prior to that, from December 2021 to September 2022, they served as the Senior Marketing Manager - Retail at tails.com, where they were seconded to launch the company's first retail range as part of the Sainsburys Future Brands program.

Before joining tails.com, Vicki worked at Nestlé Purina PetCare Europe, Middle East & North Africa for 10 years. Vicki'sroles at Nestlé Purina included Business Manager - Ocado & Fetch, Key Account Manager - Tesco Formats & One Stop, Customer Category Manager - Tesco, Customer Category Executive - Tesco, EMENA Senior Brand Manager - Dog Snacks, European Brand Manager - Dog Snacks, Assistant Brand Manager - Snacks, and Assistant Brand Manager - FELIX.

Vicki also gained valuable experience at Eurosport Television as an Assistant Account Executive from January 2009 to August 2009, and at Johnson & Johnson Vision Care as an Assistant Brand Manager - Acuvue from July 2008 to September 2008. Vicki started their career at Arup, where they provided support as Bid & Major Project Support for a city regeneration planning project in Doha, Qatar.

Throughout their career, Vicki has demonstrated their expertise in retail marketing, key account management, customer category management, and brand management.

Vicki Bishop completed their education history with two significant milestones. Vicki began their academic journey in 2004 at Farnham College in Surrey, where they pursued their A & AS Levels. The specific field of study during this time is unknown. Vicki then continued their education at the University of Bath from 2006 to 2010, where they earned a BSc (Hons) degree in Business Administration, achieving a 2:1 classification. This degree reflects their focus and expertise in the field of Business Administration.

Additionally, in November 2021, Vicki obtained a certification called the eBusiness Academy Certificate from Nestlé. This certificate demonstrates their commitment to continuous learning and their specialization in the eBusiness field.

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