Jessica Roberts has a diverse work experience spanning several industries. Jessica started their career as a Press Aide at the North Carolina Governor's Office from 1998 to 2000. From there, they joined iHeart Media as the Director of Special Events and Marketing, where they successfully executed large-scale events and achieved revenue goals from 2000 to 2007.
Jessica then transitioned to the Gold Skin Care Center, where they served as the Director of Marketing and Public Relations from 2007 to 2012. In this role, they developed and implemented strategic marketing plans for various aspects of the center and directed all public relations activities.
In 2012, Jessica moved to The Taubman Company and served as the Marketing and Sponsorship Director until 2015. Jessica was responsible for developing and evaluating the performance of the company's marketing plan, managing multiple agencies, and commercializing the brand narratives of luxury retail partners.
Jessica's next role was at Tanger Outlets, where they held various positions. Jessica started as a General Manager from 2016 to 2018, overseeing the operations, marketing, and financial activities of an outdoor shopping center. Jessica then became the Corporate Director of Marketing Partnerships from 2018 to 2020, where they developed and maximized marketing brand programs and collaborated with agencies to align cohesive strategies. Currently, Jessica is the Vice President of Marketing Partnerships at Tanger Outlets, leading the creation of the new retail Marketing Partnerships department and driving revenue growth through compelling campaigns across various markets.
Overall, Jessica Roberts has a strong background in marketing, public relations, event management, and strategic planning across different industries.
Jessica Roberts attended North Carolina State University from 1998 to 1999, where they earned a Bachelor of Arts degree in Communications. Prior to attending university, Jessica Roberts graduated from Chapel Hill High School, but further information regarding their degree or field of study is not available.
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November, 2020 - present