EVP & Chief Marketing & Digital Officer at Target
Cara Sylvester was named Executive Vice President and Chief Marketing and Digital Officer in February of 2021. Sylvester joined Target in 2007. Since that time, she has served in a variety of leadership roles across strategy and merchandising, most recently as senior vice president of home, during which she increased the product category's digital penetration to a leading position within the company and consistently drove strong sales and market share gains. In her new position, Sylvester is responsible for deepening affinity for the Target brand across all platforms, furthering the company's popular loyalty program and in-house media company, and fueling continued digital growth for the retailer.
EVP & Chief Marketing & Digital Officer