Farah Ashraff

Farah Ashraff serves as the Associate Director for Alternate GTM Channels at Tata Consumer Products, a position held since April 2023, focusing on rural distribution network expansion and sales audit performance analytics. Prior experience includes various roles within Tata Consumer Products and Tata Global Beverages, notably as Associate Director of Technical Capability and Chief Manager of Sales Transformation, where Farah implemented sales automation systems and developed scalable sales networks. With a robust background in brand management across multiple Tata brands, Farah has driven significant market growth and led successful marketing campaigns. Farah’s career began in 1998 with Tata Coffee, progressing through key managerial roles in sales, operations, and marketing. Farah holds a BA in Economics from Stella Maris College, Chennai.