Giorgi Komakhidze

Giorgi Komakhidze is a seasoned digital marketing professional currently serving as a Digital Sales Expert and Team Lead at TBC since October 2022, where responsibilities include leading performance marketing campaigns for digital banking platforms aimed at retail and business customers. Prior roles at TBC include Product Owner and Web & Mobile Sales Team Lead, focusing on growth strategy and digital sales optimization. Before TBC, Giorgi held the position of Head of Acquisition at crocobet.com, implementing cross-platform strategies for customer acquisition and conversion. Educational qualifications include a PhD in Cultural Studies and a Master’s degree in the same field from Tbilisi State University, complemented by a Bachelor’s degree in Social Sciences.