Diego Tresoldi

General Manager at Techtronic Industries

Diego Tresoldi is an experienced professional serving as the General Manager at Techtronic Industries (TTI) since January 2008. In this role, Diego leads marketing strategies for AEG and Milwaukee brands, oversees product launches, and manages market analysis and budgeting. Previously, Diego held positions as Marketing Manager, Key Account Manager, and After Sales Manager at TTI Italy, where responsibilities included channel development, sales strategy implementation, and service strategy management. Prior experience includes serving as Marketing Manager for the Professional Division at Black & Decker and as an Assistant Director at Gruppo Coin. Diego holds a degree in Economics and Commerce with a specialization in Marketing and Market Analysis from Università degli Studi di Milano.

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Techtronic Industries

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Techtronic Industries is a Hong Kong-based investment holding company principally engaged in power equipment products businesses. The Company mainly operates through two segments. Power Equipment segment is engaged in the sales of power tools, power tool accessories, outdoor products and outdoor products accessories. Its power equipment products are sold under MILWAUKEE, EMPIRE, AEG, RYOBI and HOMELITE brands, or through original equipment manufacturer (OEM) customers. Floor Care and Appliances segment is engaged in the sales of floor care products and floor care accessories. Its floor products are sold under HOOVER, DIRT DEVIL, VAX and ORECK brands, or through OEM customers.


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