Trevor Hiffa

Trevor Hiffa is an accomplished sales leader with extensive experience in the robotics and machine vision industries. Currently serving as Vice President of Americas Sales at Teradyne since November 2025, Trevor leads the Americas Sales team. Prior experience includes various roles at Cognex Corporation from March 2013 to November 2025, culminating in the position of Sales Director for Americas OEM, overseeing a national sales team and managing regional sales efforts. Earlier roles at Cognex encompassed responsibilities as Senior Regional Sales Manager, District Sales Manager, and Sales Engineer, focusing on territory management and exceeding sales goals. Trevor’s career began at Axis New York as a Sales Engineer, and further included a coaching position at Wilkes University, where Trevor managed athletes and coordinated events. Trevor holds an MBA in Business Administration and Management from Wilkes University and degrees in Physics and Mathematics from SUNY Oneonta.