Robert Beasley

CEO & Director at Tethr

Robert Beasley is Chief Executive Officer at Tethr. Robert has been an advisor and consultant to Tethr since 2015 assisting in initial go-to-market strategy development and execution and leading early customer acquisition efforts.

In 2001, Robert founded ThisQuarter, a strategy and sales consulting firm focused on high tech companies. He published two books: Dashboard Selling focusing on strategic selling in complex sales environments and Strategy Roadmap that provides a model for accelerating revenue growth in early-stage ventures.

Over the past 20 years, Robert has assisted U.S. and international tech companies in the areas of market assessment, strategy development, partnerships and sales force optimization. Prior to founding ThisQuarter, Robert held executive leadership positions at Fortune 500 and early-stage companies including Vice President of Sales at Computer Associates, a leading global enterprise software company, where he was recognized as a worldwide sales leader. He has been involved in founding, consulting, investing, and acquisition management leading to successful strategic acquisitions and private equity transactions for numerous companies.

Robert is also founder of Work for Life, a non-profit organization that assists African entrepreneurs in starting businesses to eliminate poverty. He graduated from Texas Tech University with a B.S. in Marketing & Management.


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  • CEO & Director

    2021 - present

  • EVP, Business Development

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