Courtney Lehecka

Courtney Lehecka is an experienced marketing professional with a strong background in research and client experience. Currently serving as AVP, Client Experience and Research Lead at Texas Capital since December 2021, Courtney established the firm's first marketing research function and brand equity tracking process. Prior roles at PepsiCo included Manager of Frito-Lay Portfolio Insights, where Courtney led qualitative and quantitative research to influence ad strategies for major campaigns. With a Master's degree in Marketing from the University of Cincinnati and a Bachelor's degree in Managerial Marketing from Kent State University, Courtney has demonstrated expertise across various organizations, including Integrated Research Associates and Mary Kay Inc., focusing on data analysis, audience strategy, and marketing effectiveness.