Henrique Platais

Henrique Platais has extensive experience in analytics and performance management within The Coca-Cola Company, where roles have included Senior Director of Business and Finance Insights for Latin America and Global Operational Analytics Director since July 2010. Key contributions include leading advanced analytics projects to enhance performance measurement and data automation, developing automated models for anomaly detection across markets, and overseeing business performance initiatives such as demand planning and competitive intelligence. Prior to joining Coca-Cola, Henrique worked at Light in competitive intelligence and risk management and at Neoenergia as an intern. Henrique holds a Bachelor’s degree in Economics from Universidade Federal Fluminense and has pursued executive training in Big Data and Data Science at FGV, along with coursework in Business Analytics at Michigan State University.