Joanne Gendle

Joanne Gendle serves as the Vice President of Marketing Procurement for The Coca-Cola Company since July 2021, focusing on transformation and operations. Previously, Joanne held various leadership roles at Diageo from July 2005 to July 2021, including Global Procurement Director for Digital and Technology, where responsibilities involved driving enterprise-wide transformations in digital commerce and supply chain. Joanne also gained experience as NAM Director for Consumer Marketing Procurement, overseeing a team managing a $380 million spend profile, and as Global Director for Media and Digital Procurement, where Joanne facilitated global engagements to define value opportunities within media. Additional roles at Diageo included Global Category Manager for Customer Marketing Procurement and Global Project Manager for Marketing Production. Joanne holds a BA (Hons) in English from the University of Gloucestershire and participated in a program at INSEAD in August 2024.