Kenneth Phua

Kenneth Phua is an accomplished senior director at The Coca-Cola Company, leading digital strategy and innovation since November 2015. With extensive experience in digital transformation, Kenneth has successfully unified and migrated over 2000 country-led digital platforms to a single global consumer platform across more than 100 markets. Recent roles include overseeing digital experiences, e-commerce, and strategic global initiatives, with a focus on customer engagement and leveraging consumer data. Prior to Coca-Cola, Kenneth held roles in public affairs and marketing at Teneo Blue Rubicon and Burson-Marsteller, contributing to significant business development and reputation management for major brands. Kenneth's career began in the Singapore Armed Forces, where leadership and capability development were key responsibilities. Kenneth holds a Bachelor’s Degree in Communication and Media Studies from the National University of Singapore.