Lourdes Buj Pradilla

Lourdes Buj Pradilla is an experienced professional with a comprehensive background in strategic leadership and customer relation management within the beverage and insurance sectors. Currently serving as Horeca Strategy Director for Europe at The Coca-Cola Company since August 2015, Lourdes leads global channel teams to develop business acceleration strategies and negotiate international agreements. Prior roles at The Coca-Cola Company include Global Channel Strategy Director and Global Customer Director, where responsibilities included interfacing with stakeholders and executing pilot programs. Lourdes also held significant positions at MARSH&MC LENNAN as Head of the Affinity Group Division, Promodes/Carrefour in Private Labels and Customer Relationship Management, and as a Risk Analyst at Banesto Bank. Academic credentials include a Master of Laws from Universidad Complutense de Madrid, an MBA from the University of Houston, and a Graduate degree in Pedagogy from UNED.