Luciana Staciarini Batista

Luciana Staciarini Batista serves as the President for Brazil and the South Cone at The Coca-Cola Company since July 2023. Prior to this role, Luciana spent 17 years at Bain & Company, where responsibilities encompassed advising top retailers and consumer products across Brazil, Latin America, and Europe, as well as supporting financial investors in identifying market opportunities. Throughout the tenure at Bain, Luciana contributed to significant successes in brand growth, retail transformation, and innovation processes. Earlier experience includes positions at American Express as a Marketing Specialist. Luciana holds an MBA in General Management from INSEAD and a Specialization Course in Services Marketing from FGV - Fundação Getulio Vargas.