Betty Lam

Betty (Po Yuk) Lam is an experienced marketing professional with a strong background in account management and product marketing. Currently serving as an Account Manager at TCF Team (The Crowdfunding Formula), Betty has previously held key positions such as Marketing Center Lead at Shenzhen Yioumai Technology Co., Ltd and Product Marketing Manager at Baseus. In addition to these roles, Betty has provided marketing consulting services and developed a crowdfunding start-up program for a Japanese firm targeting the US and EU markets. Academic credentials include a Master of Science in Strategy Marketing from Cranfield University (2018-2019) and a Bachelor's degree in Marketing from Harbin University of Science and Technology (2005-2009).