Evy Camacho

Evy Camacho is an accomplished marketing professional with extensive experience in retention marketing, brand strategy, and campaign execution. Currently serving as the Sr. Manager of Retention at The Dallas Morning News, Evy leads data-driven marketing efforts to enhance subscriber loyalty and reduce churn. Prior experience includes a role as Brand Marketing Specialist at Vistra Corp., where Evy developed brand strategies for multiple energy sector brands, and various positions at The Dallas Morning News, including Digital Marketing Specialist and Loyalty and Retention Marketing Coordinator. Evy co-founded Axer Strategies and has also held positions at ESPN Deportes Radio Dallas and in legal administration, showcasing a diverse skill set in marketing, project management, and customer service. Evy holds a Bachelor of Science in Advertising from The University of Texas at Austin.