Ed Sorby

Ed Sorby serves as the Product Director for Consumer and Shopper Engagement (Global) at the LEGO Group since February 2025. Previously, Ed held various roles at AND Digital from September 2017 to October 2024, including Managing Consultant for Product Practice, where expertise was provided to enhance product management capabilities for diverse organizations. Notable achievements include leading successful mobile product initiatives for Frasers Group, resulting in a 24% increase in conversion rates, and conducting digital maturity assessments for Holiday Extras and The Guardian, yielding actionable recommendations and strategic roadmaps. Ed holds an MEng in General Engineering from the University of Oxford, earned between January 2007 and January 2011.