Fitz Y. is a seasoned Marketing Manager currently serving at the LEGO Group, where they focus on community engagement. Previously, Fitz held prominent roles at Bacardi, Artefact Asia, and VML, specializing in integrated marketing communication and digital engagement for a diverse range of brands including Estee Lauder and McDonald’s. Fitz's expertise encompasses branding, content strategy, and campaign execution, showcasing a strong proficiency in leading omnichannel marketing initiatives across the APAC region. Fitz earned a Master of Social Science in Media Management from Hong Kong Baptist University.
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