Tracie Chiarella

Tracie Chiarella is a seasoned professional with extensive experience in brand development and marketing within leading global organizations. At the LEGO Group, Tracie serves as the Senior Director of Global Brand Development and Global Head of Product for LEGO Friends, a role held since October 2021. Prior experience at Nike, spanning from January 1996 to September 2021, includes positions such as Senior Brand Director for Women's Sport Performance, where Tracie led consumer-driven strategies for women's footwear and apparel, significantly enhancing the brand's appeal during the COVID pandemic. Tracie has also held various roles at Holt Renfrew as a Senior Buyer in Skincare and managed a food business at Dish Cooking Studio. Educational background includes a Bachelor of Commerce in Marketing from Concordia University.