Yinrou Yak

Yinrou Yak is a seasoned marketing professional currently serving as the Senior APAC Brand Manager at the LEGO Group since May 2023. Previous experience includes over a decade at adidas, where roles ranged from Brand Activation Senior Manager to Manager of Brand Strategy/PMO and Category Merchandising Manager for South East Asia-Pacific, overseeing key marketing functions, brand communications, and P&L responsibilities. Prior positions included Senior Consultant at Spire Research and Consulting, and a Planning and Insights Intern at Saatchi & Saatchi X. Yinrou holds a Master's Degree in Marketing & Consumer Insight from Nanyang Technological University Singapore and dual Bachelor of Arts degrees in Psychology from Indiana University Bloomington. Additionally, Yinrou possesses a Diploma in Business Administration with a focus on Marketing from Singapore Polytechnic.