Team announcement

The Life Coach School appoints Erika Royal CEO

The Life Coach School appoints Erika Royal CEO, The Life Coach School

Certified Coach and Former Attorney Erika Royal joins The Life Coach School as Chief Executive Officer.

After spending 22 years with Holland & Knight LLP, an AmLaw 100 firm, Royal has signed on with The Life Coach School to help foster and optimize the organization’s growth. Royal was cited for her experience in the coaching industry, her strong strategic mindset and leadership skills, as well as her background working in diversity and accessibility, all of which will help make The Life Coach School more of what it means to be. Royal will collaborate with Founder Brooke Castillo to help achieve these visions.

"When you find someone you know will come in and do an amazing job, it's like discovering your soulmate," said Brooke Castillo, Founder of The Life Coach School. "That's what I found with Erika. She's the perfect person for this role, and I have absolute confidence in our decision. We're going to be able to do more together than we would have ever been able to do separately. This is the beginning of something incredible.”

Royal is a graduate of The Life Coach School, having received her coaching certification in 2019. After receiving a B.A. in English Literature from Florida State University, Royal received her J.D. from Harvard Law School. After a decade with Holland & Knight, she was promoted to Partner of their Labor & Employment/Commercial Litigation Division, a role which she occupied for 12 years.

"I am honored and humbled to take on the incredible role of CEO of The Life Coach School," said Ms. Royal. "This is a company I love and have believed in for a long time. It has played a huge role in my personal mental health and happiness, and I'm thrilled that I'll be able to improve people's lives by showing others what's possible with the Model."

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