Salihah Siddiqui

Salihah Siddiqui is a Senior Research Manager at The Link Group, where responsibilities include managing qualitative and quantitative research projects in the pharmaceutical and healthcare sectors, analyzing findings, and presenting recommendations to clients. Previous roles include Assistant for Venture Capital Initiatives at VCIC, Marketing Strategy Intern at Kohl's, Marketing Assistant at PlayMakers Repertory Company, and Business Operations Intern at Allscripts. Salihah has a strong background in marketing and research, demonstrated through internships and assistant positions that involved conducting competitive assessments, initiating marketing campaigns, and supporting event planning. Salihah holds a Bachelor of Science in Business Administration with an emphasis in Marketing and Entrepreneurship from UNC Kenan-Flagler Business School, completed in 2020.