THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. 

As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. 

THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.

Analytics

Marketing

THE MARCOM ENGINE

THE MARCOM ENGINE's headquarters in München, Germany

This department focuses on optimizing customer journeys and enhancing product design for automotive brands.

Customer Experience

The Project Management team at THE MARCOM ENGINE is responsible for leading and overseeing the successful execution of marketing campaigns and asset production initiatives. This includes coordinating cross-functional efforts between strategy, creative, and production teams, ensuring timely delivery, managing budgets, and maintaining alignment with client objectives. The team also handles the rollout of new features and local CRM projects, ensuring seamless integration across all European markets.

Project Management

This department manages client relationships and oversees service delivery to ensure client satisfaction.

Client Services

This department is responsible for overseeing client relationships and ensuring satisfaction through effective account oversight and coordination.

Account Management

This department focuses on overseeing and optimizing the customer journey across various platforms and regions.

Customer Journey Management

This department focuses on optimizing online visibility and search rankings through strategic SEO practices and digital analytics.

Search Engine Optimization

The Digital and Creative team at THE MARCOM ENGINE blends innovative design, data-driven strategy, and performance marketing to enhance digital campaigns and user experiences. Led by key roles such as the Creative Director Digital and EU Director Digital Data & Strategy, this team produces visually compelling and strategically sound digital assets while harnessing data analytics to optimize performance across European markets. They ensure seamless integration of UI design and system management, alongside driving impactful, automated marketing activations.

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Other teams

Project Management

Client Services

Account Management

Customer Journey Management

Search Engine Optimization

Digital and Creative