Beverly C.

Beverly C. is an experienced marketing analytics professional with a strong track record in audience insights and data science. Currently serving as Vice President of Audience & Insights at Publicis Groupe since October 2022 and Senior Director of Marketing Analytics & Impact Strategy at The Marketing Arm since January 2022, Beverly has previously held senior roles at Brink’s Inc, Javelin Agency, PMG Digital Agency, and Wunderman. Notable achievements include leading global teams in developing comprehensive digital marketing strategies, optimizing multi-channel campaigns, and implementing analytics solutions that drive significant increases in traffic and conversion rates. With expertise in refining consumer interactions and business growth, Beverly has a proven ability to translate complex data into actionable insights that enhance marketing effectiveness.