RC

Roberto Cervantes

Senior Account Executive at The Marketing Arm

Roberto Cervantes is an experienced Senior Account Executive at TMA (The Marketing Arm), specializing in client communications and creative direction for social media and ePOS/POS materials since October 2022. Previously, Roberto held a similar role at CCOM Group from February 2017 to October 2022, where responsibilities included leading integrated branding campaigns and collaborating on major international events like the 2018 FIFA World Cup. Earlier experience includes a Communications and Marketing Fellowship at the Congressional Hispanic Leadership Institute, where a comprehensive marketing plan was developed, and a Marketing Assistant position at Rockwell Talent Management that focused on securing talent bookings. Roberto also served as Pool Manager at Miami Dade Parks & Rec. Educational credentials include a Bachelor’s Degree in Communications with a focus on Public Relations and a minor in Marketing and Hospitality from Florida International University and two Associate’s Degrees from Miami Dade College in Music Business and Business Administration.

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