Christine Liu

Executive Advisor

Christine (Chrissy) Liu currently serves as the CEO of The Mayfair Group and has extensive experience as a Business Operations & Strategy Consultant and Fractional CEO/COO with CLA Holdings, LLC since 2020. Liu has a proven track record in leading high-growth retail and consumer organizations, with significant achievements including enhancing operations for FIGS and REVOLVE, resulting in improved efficiency during periods of substantial growth. Previous expertise includes founding the fashion technology company 2MAVEN, and holding strategic roles at alice + olivia and The Jones Group Inc., contributing to market entry strategies and driving e-commerce growth. Liu's foundational experience includes participation in General Mills' Finance Leadership Development Program, complemented by an MBA from the University of Virginia Darden School of Business and a BSB in Finance and Marketing from the University of Minnesota.

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