Leala Abbott

Leala Abbott is an experienced professional in strategy, organizational change, and digital transformation, currently serving as Managing Director of Strategy and Organizational Change at New Generator since December 2022. With academic involvement as an Assistant Professor of Strategic Management at Parsons School of Design since June 2019, Leala has designed and delivered impactful courses and improved student retention through innovative teaching strategies. Previous roles include Principal at Prophet, where advisory efforts led to significant revenue increases, and Executive Director at Wunderman Thompson, directing strategies that successfully reduced costs and customer turnover. Notable contributions at the Federal Reserve Bank of New York included streamlining workflows to enhance efficiency. Leala's extensive history in digital transformation began with leading high-profile projects at The Metropolitan Museum of Art and WPP, alongside early career recognition as a thought leader in Digital Asset Management. Leala holds a Master of Information Science in Human Computer Interaction from Rutgers University.