Iona Carter

Head of Brand Marketing

A former Planner at Sony Music’s creative agency, Iona worked for labels including Simon Cowell’s SYCO, Columbia and RCA Records, developing brand positioning and marketing strategies for priority international artists like Daft Punk, One Direction and Beyoncé. She’s also worked in consultancy, led business development at a luxury travel company...

Roles at The Plum Guide

  • Head of Brand Marketing

    Current role

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