Orr Shakked

Chief Marketing Officer at The RealReal

Orr Shakked is currently the Chief Marketing Officer at The RealReal. Prior to this, they were the VP of Performance Marketing at Shutterfly, Inc. from January 2018 to January 2021.

At Shutterfly, Orr was responsible for the development and execution of customer acquisition strategies across all channels, including SEM, SEO, CRM, push, display/online media, affiliates, social media, Facebook advertising, direct mail, and mobile app. Orr also oversaw the areas of marketing analytics and marketing technology.

Orr was responsible for a $100M yearly media budget and developed long-term plans to grow the business and focus on innovation across all channels. Orr led a team of over 70 individuals and was an executive leader in organizational building.

Orr Shakked has a Masters in Information Systems from University of California, Berkeley and a BA in Psychology and Statistics from The Hebrew University of Jerusalem.

Orr Shakked works with George Kang - Chief Revenue Officer, Frank Zhu - Chief Analytics Officer, and Sri Manda - Chief Information Security Officer. Their manager is Rati Levesque, Interim Co-CEO.

Links

Timeline

  • Chief Marketing Officer

    January, 2021 - present

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