Asma Alharthi currently serves as the Data Management Lead and Data Strategy Senior Specialist at The Royal Commission for AlUla since November 2022. Previous experience includes roles as Associate and Analyst at a Confidential Government organization from July 2018 to February 2023, and a brief volunteer position with the Saudi Arabian Football Federation in June 2018. Asma's earlier career includes positions as a Digital Analyst at eTree, Marketing Specialist at the Saudi Arabian Society of Culture and Arts, and various marketing and digital marketing internships. In education, Asma is pursuing an Executive Masters in Business Analytics at King Saud University, following a Bachelor's degree in Marketing Innovation and Technology from Dublin City University.
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