George Hughes

George Hughes joined The Star Entertainment Group in 2017 and is responsible for its marketing activities.

Prior to that, he worked for David Jones where he was responsible for direct and digital marketing, customer insights, loyalty and customer relationship management.

Since his appointment, George has unified the marketing team and sought to drive brand growth nationally. He has transformed the business unit and brought together specialist, functional expertise and talent both existing within the team as well as that available outside the business and from a variety of sectors.

George has a wealth of executive experience in diverse roles across marketing, customer engagement, finance, M&A and strategy, gained in the retail, entertainment, postal and banking sectors.

George has a First Class Honours degree in Business Studies from Dublin City University, is a chartered accountant, and is a member of the Chartered Institute of Personnel & Development.