Aurelio Licon

Aurelio Licon currently serves as the Lead Associate Account Director for Client Service at The Trade Desk, where significant achievements include a 321% increase in overall investment through a strategic focus on omnichannel advertising. Prior experience includes roles at AdColony as a Senior Client Services Manager, where a budget increase of 152% was accomplished, and at AMG - Action Media Group, where Licon successfully doubled the client base by launching out-of-home media campaigns for high-profile clients. Additional experience encompasses positions at d.baron media relations and PRISM, focusing on media relations and client management, respectively, with a notable impact on revenue growth. Licon's career journey also includes marketing roles at PepsiCo and Daimler AG, reinforcing a strong foundation in strategic marketing and communications. Educational credentials include a Bachelor in International Business from Tecnológico de Monterrey and a Bachelor in Marketing from Pforzheim University.